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Previous research finds that…

  • In an Australian survey of 1700 respondents in 2018, 36% of people intended to celebrate Valentine’s Day, spending, on average, around $75 each.
  • Just under half of people who were a member of a couple liked Valentine’s day, whilst a further 40 percent were ambivalent about it.
  • 25% of respondents no longer celebrated Valentine’s Day because they think it’s too commercial and expensive.
  • 18% have never celebrated the Valentine’s Day because they don’t believe in it.

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